what is the market share for canvas vs. blackboard

by Dr. Ozella Abernathy 8 min read

Canvas is now the market leader in terms of institution count at 31%, with Moodle at 24%, Blackboard at 23%, and D2L Brightspace at 12%. In terms of enrollment for North America higher education, however, Canvas leads at 39%, Blackboard remains in second place at 30%, followed by D2L Brightspace in third at 16%, and Moodle in fourth at 11%.

With the current data, Canvas leads with 32% of US & Canadian higher ed institutions, followed by Blackboard at 23%, Moodle at 22%, and D2L at 13%. In terms of market momentum, Canvas remains the fastest growing LMS over the past year with 51% of new implementations, but D2L's win rate is catching up at 34%.Feb 4, 2021

Full Answer

Is blackboard losing market share?

Oct 16, 2021 · Canvas Surpasses Blackboard Learn in US Market Share. As of July 6th, our data partner LISTedTECH informs us that Canvas is now the primary LMS in more US colleges and universities than Blackboard Learn. By a margin of two; Canvas has 1,218 installations, while Blackboard Learn has 1,216.

Is canvas a better LMS than blackboard?

Jul 08, 2018 · By a margin of two; Canvas has 1,218 installations, while Blackboard Learn has 1,216. Statistically speaking, the two companies are tied for US market share: Still, this is a stunning development for a company that seemed to have established an unbreakable market dominance a decade ago. When Blackboard, the number-one US platform in early 2005, …

Does canvas polls work with Blackboard Collaborate?

Jul 11, 2018 · As of July 6, Feldstein announced, higher ed business intelligence firm LISTedTECH ’s data reflected that Canvas has 1,218 installations at colleges and universities, while Blackboard has 1,216. “Statistically speaking, the two companies are …

Who are blackboard’s competitors?

May 28, 2021 · Canvas edges out Blackboard in LMS market share. Canvas has dethroned Blackboard as the leading learning management system (LMS) for the U.S. higher education system, according to a new report out from MindWires Consulting. The eclipse marks a major market shift, as Blackboard had been the leading U.S. LMS for roughly two decades.

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What is Canvas market share?

Canvas market share is 8.03% with more than 4630 companies using this software.

What percentage of colleges use Blackboard?

Seventy-five percent of US colleges and universities and more than half of K–12 districts in the United States use its products and services, and 80 percent of the world's top academic institutions reportedly use Blackboard tools, according to Times Higher Education Reputation Ranking.

Who are the top three largest LMS providers in the K 12 market?

As of 2019, Canvas, Google Classroom, Moodle, and Schoology are the most popular LMSs for K-12 districts.May 19, 2020

How did Canvas beat Blackboard?

Blackboard evolved from an earlier era, when institutions had little choice but to buy and maintain the enterprise software they used. Miller and his Blackboard colleagues acknowledge that building Canvas in the cloud from the start gave Canvas an advantage over Blackboard Learn, the company's LMS.Jul 16, 2018

Which is better Blackboard or Canvas?

The winner: Canvas Canvas and Blackboard both provide full features for creating courses, providing on-demand and live training, and managing users. Across the board, however, Canvas's features are better designed and more innovative than Blackboard's.Jan 11, 2021

Do most colleges use Canvas or Blackboard?

Seventy-five percent of US colleges and universities and more than half of K–12 districts in the United States use its products and services, and 80 percent of the world's top academic institutions reportedly use Blackboard tools, according to Times Higher Education Reputation Ranking.Oct 22, 2020

What LMS do most schools use?

Top LMS for SchoolsBlackboard Learn: The LMS for Assessment and Content Reporting/Analytics. ... Canvas: The LMS for Easy Learning and Productivity. ... Moodle: The LMS for Open-Source Learning and Flexibility. ... D2L Brightspace: The LMS for Game-Based Learning and Video Assignments.More items...•May 13, 2021

What is the best K-12 LMS?

Products In K-12 Education Learning Management Systems (LMS) MarketCanvas. by Instructure. 4.5. 14 Ratings. ... Schoology. by Schoology. 4.6. 7 Ratings. ... Blackboard Classroom. by Anthology (Blackboard) 3.9. 6 Ratings. ... Edsby. by Edsby. 3.9. ... Moodle. by Moodle. 3 Ratings. ... Brightspace. by D2L. 1 Rating. ... PowerSchool Learning. by PowerSchool. 1 Rating.

What LMS does k12 use?

Schoology is used by districts across the U.S., including Jefferson Public School District in Colorado, Palo Alto Unified School District in California, and Minnetonka Public Schools in Minnesota.Jun 9, 2014

Does Harvard use Canvas?

Canvas is a learning management system (LMS) by Instructure that has been adopted by all of the schools of Harvard University. Canvas provides tools for teaching staff to develop and administer course websites.

How does Canvas differ from Blackboard?

Blackboard is the classic academic LMS for higher education, with a broad range of features designed to meet the requirements of many different institutions. Canvas is a cloud-based LMS that excels at providing core LMS features efficiently and effectively.Jul 16, 2020

What percentage of universities use Canvas?

Canvas is now the market leader in terms of institution count at 31%, with Moodle at 24%, Blackboard at 23%, and D2L Brightspace at 12%.Aug 12, 2020

What is canvas in business?

Canvas: Canvas, created by Instructure, is a learning management solution created for educational institutions. Developed in 2011, Canvas was designed to better engage users in the teaching and learning processes.

What is a blackboard?

Blackboard: Blackboard offers many training options that range from downloadable materials to customized programs for schools. It also offers tutorials on its YouTube channel and a community forum for connecting with other users. Users can access the dedicated help site for troubleshooting and answers to other commonly-asked questions. For system administrators and developers, a dedicated site called Behind the Blackboard has support resources, software update downloads and reference materials. Blackboard also offers phone support.

What are the features of Canvas?

Canvas: One main feature of Canvas is its use of videos as a source of collaboration and content. The Arc platform can be used with Canvas to easily upload and share videos to a digital classroom, as well as let students and instructors comment on videos to create conversations. There is also a web conferencing feature for both one-on-one and classroom learning. Other Canvas features include: 1 Outcomes – Also known as standards or competencies, Outcomes describe what a learner should be able to do, and they’re used to measure knowledge and ability. 2 MasteryPaths – MasteryPaths allows course content to automatically be released to a learner based on performance, providing differentiation to students. 3 Speedgrader™ – With the Speedgrader app for iOS and Android, teachers can preview student submissions, provide feedback and annotate homework submissions in a single frame. 4 Mastery GradeBook – Mastery GradeBook helps instructors assess the Outcomes used in Canvas courses and measure student learning for accreditation or standards-based grading. 5 Canvas Parent – Canvas Parent allows parents to engage with their children’s education by reviewing upcoming or past assignments, checking grades and receiving course announcements. 6 Canvas Polls – The Canvas Polls mobile app gauges students’ comprehension of material without “clicker” devices.

What is the purpose of the Arc platform?

The Arc platform can be used with Canvas to easily upload and share videos to a digital classroom, as well as let students and instructors comment on videos to create conversations.

What are outcomes in learning?

Outcomes – Also known as standards or competencies, Outcomes describe what a learner should be able to do, and they’re used to measure knowledge and ability. MasteryPaths – MasteryPaths allows course content to automatically be released to a learner based on performance, providing differentiation to students.

Is Blackboard cloud based?

Blackboard: Users have three options of deploying Blackboard: in the cloud, on-premise and managed hosting. Blackboard also integrates with other solutions, such as school information systems (SIS), Dropbox, PowerSchool and Microsoft OneDrive. Canvas: Canvas is a cloud-based platform, so implementation is shorter than an on-premise solution.

Trends

Some would argue that this past year was “the moment” for LMSs. Indeed, the number of institutions without a LMS fell to an all-time low. Other trends accelerated as well including efforts to switch systems or consolidate from multiple to a single LMS.

Instructure Canvas and D2L Brightspace See Positive Gains

After a period of slowing growth, Instructure is again seeing accelerating adoption of its Canvas LMS. Most schools migrating to Canvas this fall are coming from Moodle and legacy Blackboard Learn (that is, not an Ultra-capable version).

Blackboard Learn, Moodle, and Sakai Losses Continue

While Instructure and D2L saw gains this fall, Blackboard Learn continues its steady and protracted decline without slowing. Also seeing losses are Moodle – which saw a mix of additions and losses – and Sakai which also sees steady decline.

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Summary

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Blackboard and Canvas are two learning management systems (LMS) that target the K-12 and higher education market. Both solutions share social learning features and provide native mobile apps for learning on the go.
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Reviews

  • Weve reviewed both Blackboard and Canvas and compared them to other LMS solutions in our comprehensive LMS Comparison Guide. In this post, well compare both solutions in more detail to help you make the right purchasing decision. If youre looking for alternatives to either system, head over to our Reviews page for detailed reviews on various LMS solutions.
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Design

  • Blackboard Learn is tailored to four different markets: K-12, higher education, businesses and government. All four markets share Blackboard Learns main features, such as testing/assessments, discussions and a dedicated user learning profile. However, some features are market specific (e.g., the analytics feature in business and government markets).
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Products

  • Canvas: Canvas, created by Instructure, is a learning management solution created for educational institutions. Developed in 2011, Canvas was designed to better engage users in the teaching and learning processes. With Canvas, teachers also have access to Arc, an inclusive video platform for online teaching. Arc can be used with Canvas to easily upload and share vide…
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Technology

  • Blackboard: Blackboard Learn recently debuted a new upgrade, called Ultra Experience, that provides a more streamlined workflow for users. Some of its upgrades include:
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Features

  • Canvas: One main feature of Canvas is its use of videos as a source of collaboration and content. The Arc platform can be used with Canvas to easily upload and share videos to a digital classroom, as well as let students and instructors comment on videos to create conversations. There is also a web conferencing feature for both one-on-one and classroom learning. Other Can…
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Example

  • Here, well compare different offerings of Blackboard and Canvas, such as customer service and shortcomings.
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Services

  • Blackboard: Blackboard offers many training options that range from downloadable materials to customized programs for schools. It also offers tutorials on its YouTube channel and a community forum for connecting with other users. Users can access the dedicated help site for troubleshooting and answers to other commonly-asked questions. For system administrators a…
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Community

  • Canvas: Instructure has a support page where users can find their own answers, join community groups and share ideas. The vendors customer service representatives are available via email and phone. Bottom Line: Both vendors offer a community forum for user networking as well as FAQs on troubleshooting. Canvas users can contact customer support via phone or email, and while B…
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Symptoms

  • Blackboard: Users have reported that Blackboard Learn sometimes can get buggy (e.g., a page wont load correctly).
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Miscellaneous

  • Canvas: Customers have mentioned Canvas has limited customization capabilities. Others have reported that quiz-building is tedious. Theyve also mentioned that instructions for getting started with the solution are difficult to find.
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Availability

  • Bottom Line: Until recently, Google Apps integration wasnt available in both solutions. However, in January 2017, Canvas released an update that supports Google Apps integration, albeit with some limitations (for instance, no single-sign-on capability).
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Resources

  • If you need more information on LMS solutions in general, our buyers guide can help. In it, we detail benefits, features and what to look for when purchasing a solution.
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