How did Blackboard help Southern Miss?
Blackboard helped Southern Miss shape a segmented audience plan, laying out the most effective ways to commu-nicate with and onboard prospective students. To that end, Blackboard designed and developed a marketing website that allowed visitors to self-identify in a particular market segment, which in turn allowed Southern Miss to provide the most relevant content for both students and leads. Blackboard further assisted the university in catering to its audiences’ specific needs with coordinated landing pages and customized websites. Blackboard and Southern Miss also worked together to develop brand strategies for target audiences, such as teaching assistants who sought a new role on campus.
What is Southern Mississippi University?
The University of Southern Mississippi has a reputation for trailblazing. With campuses in Hattiesburg and Long Beach and five teaching and research sites along the Mississippi Gulf Coast and in Meridian, Southern Miss is the leading research university of the Gulf South, offering over 90 different academic programs for undergraduates and graduate students.
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