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This course emphasizes the key aspects of engaging in entrepreneurial activities and the associated skill of creating a compelling business plan.
This course develops students’ knowledge of the codes of professional ethics for accountants (AICPA Professional Standards, CMA, CIA, etc.) covering various services (e.g., audit, attestation, review, compilation, tax). In addition, it will explore different theories of ethical behavior and development and Christian ethics.
Students learn the foundational concepts of establishing and operating successful ventures in the highly competitive global economy.
This course emphasizes the foundational concepts of marketing, including the importance of strategic marketing with a Christian worldview, four P’s, consumer buying behavior, market research, target markets, and global marketing.