Marketing is a key function within modern firms; in fact, one can argue that all firms, whether they are for-profit or not-for-profit, require a marketing group in order to function effectively. This course is designed to (a) develop and shape your basic skills and understanding of fundamental marketing principles and (b) show you how these principles fit together to drive the objectives of a firm and deliver value to all customers, whether they be the end-user consumers or other businesses dealing with the firm.
There is a University-wide policy on academic integrity, which will be followed. Every student is expected to abide by the university’s honor pledge. This policy extends to all examinations, assignments. Assignments in this class include any submitted written work and the use of the clickers. With respect to the clickers, if you give your clicker to someone else to use in your absence from class, or if you use someone else’s clicker in class, this is a serious violation of the policy.
“Overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in organizations. Analysis of the marketing functions of price, promotion, place, and product” (from the Catalog).
Lecture outlines in PowerPoint will be made available on Blackboard. It’s a good idea to download them before class and bring them with you to class so that you can add your own notes/comments to them (see the summary of recent research on the effectiveness of note-taking in classes).